Blog Details

digital marketing

The Top 4 SEO Techniques for Small Companies

By incorporating strategies from the best SEO categories, you can make sure that your digital approach is well-rounded. You can make it easier for clients to find your goods and services by optimising your website. Any actions taken to improve your exposure on search engine results pages are referred to as search engine optimisation, or SEO (SERPs). Doing SEO correctly aids search engines in comprehending your material, which in turn provides users with a list of links pertinent to their search query.

Each of the four categories that make up SEO is crucial to your SEO marketing plan. In this article we will Learn about the four forms of SEO and how to improve your website also we will see the best seo agency in kolkata.

online advertising companies

On Page SEO

Using the best URL (universal resource locator) structure and adding keywords to your meta descriptions are both examples of on-page SEO. In the words of Neil Patel "The actual goal of on-page SEO, is to educate, inspire, and appropriately guide your users as they explore your site."

The Main On-page Factors Include:

  • Title tag : A title tag is a condensed form of your page title that contains your primary keyword, a secondary keyword, and your brand name (less than 60 characters). To examine how your title appears in SERPs, use Moz's preview tool.
  • Meta description : A succinct (160 characters or less) synopsis of your webpage that explains what to anticipate and entices visitors to click. Your chosen keyword(s), synonym(s), or related latent semantic indexing (LSI) terms and phrases ought to be included.
  • Images : Prioritize human readability over SEO when creating photo titles, file names, captions, and alt text. Where appropriate, use keywords, and adhere to Google's image best practices.
  • URL structure : Usually, it's recommended to stay away from long strings of numbers or dates when creating URLs. Instead, use dashes to divide your page title (including any keywords); for additional information, consult Search Engine Journal's comprehensive URL guide.

Off-page SEO

Consider off-page SEO as the online equivalent of word-of-mouth recommendations. These off-page SEO activities let search engines (and people) know that your website is reliable and pertinent. They don't take place on your website. Employ off-page SEO to increase brand recognition, increase website traffic, and raise your SERP ranking.

Some off-page SEO Strategies Are :

  • Backlinks : Your website's authority grows when high-quality websites link to it. Inbound links, however, can be difficult to obtain. With the help of this HubSpot backlink guide, develop the appropriate strategy.
  • Online reviews : Have a plan for gathering customer reviews on your Yelp business page, Google Business Profile (previously Google My Business), and other relevant review sites.
  • Brand signals : Google can tell if your company is legitimate by actions like users typing the name of your company into a search box or interacting with your social media pages. Your off-page SEO efforts are aided by social media marketing and brand awareness..

Local SEO

Local SEO is vital if you have a real storefront. Local SEO concentrates on local search results, while conventional SEO assists on a global or national level. Localization strategies assist your company in showing up in searches for local businesses, such as "hot wings."

Some local SEO Strategies Are :

  • displaying your NAP (name, address, and phone number) on each page of your website.
  • ensuring NAP accuracy for company listings, social profiles, and local directories.
  • establishing and keeping up your Google Business Profile.

Technical SEO

The basis for your optimization efforts is technical SEO. The "essential parts of technical SEO include crawling, indexing, rendering, and website architecture," according to Backlink. When creating a business website, several technical SEO issues are taken into consideration. However, you must constantly check for faults and monitor the functionality of your website.

A technical staff member, SEO company, or site developer can assist:

  • Boost the speed of your page.
  • Address website issues.
  • A mobile-friendly website is a must.
  • Publish a site map.
  • Keep your stuff original.

Which is the top seo company in Kolkata?

Digital Wolf is one of the best digital marketing agency that offers SEO services to businesses of all sizes.

Here are some reasons why you should choose Digital Wolf for your SEO needs :

Experienced and skilled team : Digital Wolf has a team of experienced and skilled SEO professionals who are up-to-date with the latest trends and techniques in the industry. They have a track record of delivering effective SEO campaigns for businesses across various industries.

Customized strategies : Digital Wolf understands that every business has unique SEO needs. They develop customized SEO strategies that align with your business goals and target audience.

Data-driven approach : Digital Wolf uses data-driven strategies to analyze your website's performance and identify areas for improvement. They use various analytics tools to track your website's rankings, traffic, and other metrics, and use this data to optimize your SEO strategy.

Transparent reporting : Digital Wolf provides regular reports that detail the progress of your SEO campaign. They use clear and concise language to explain the technical aspects of SEO to you, so you can understand how your campaign is performing.

Holistic approach to digital marketing : Digital Wolf offers a range of digital marketing services, including social media marketing, pay-per-click advertising, and email marketing. They take a holistic approach to digital marketing, ensuring that your SEO strategy aligns with your overall digital marketing goals.


In conclusion, implementing SEO strategies is crucial for small businesses to improve their online visibility and attract more customers. The four categories of SEO, namely on-page, off-page, local, and technical, must be incorporated into a well-rounded SEO marketing plan. Among the top SEO companies in Kolkata.

Digital Wolf stands out with its experienced and skilled team, customized strategies, data-driven approach, transparent reporting, and holistic approach to digital marketing. By choosing Digital Wolf as their SEO agency, businesses can effectively improve their online presence and achieve their digital marketing goals.