Search engine optimization

The basic law for search engine optimization is that higher is the rank of your website higher is the number of leads generated and lower is the cost of your leads.

Search engine optimization (SEO) is the process of how your website can be brought on the first page of any search engine(like google, bing etc) — often referred to as “organic,” or “earned” results. Higher is the rank of your website, more is the number of times your website will be visible on the search engines result page, and it will receive more leads from the search engine users which can be converted into customers. SEO may trigger different kinds of search, which includes image searches, academic searches, video searches, local searches, news searches and industry-specific vertical search engines and many other searches also.

Why Use SEO

As an Internet marketing strategy, search engine optimization considers the working of a search engines, what people are actually searching for, the keywords or actual search phrase inputted into search engines and the search engines which are preferred by the targeted audience. Optimizing a website involve editing the content time to time, HTML and associated coding plays a huge role to both increase its relevance of specific keywords and to also remove barriers to the indexing activities of search engines. Increase in number of backlinks to promote the website in various pages and other websites, or inbound links to increase the number of page views, is another SEO tactic. As in recent time the searches in mobile has finally surpassed the desktop searches, all the different search engines are developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies.

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